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@PHXStartupWeek

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9:00am

Coffee/Registration Galvanize

9:30am

Welcome to SUW! Galvanize

10:00am

Authenticity. But for real. GalvanizeFULLSidnee Peck Do You Want the Result or the Process? GalvanizeFULLOlenka Cullinan Love in Business = 100% Guaranteed Success GalvanizeFULLJonathan Cottrell

11:00am

How Being Real & Relevant Helped Me Hit 2 Million Impressions on Social Media in 8 Months GalvanizeFULLKolby Kolibas Own Your Story, Grow Your Start-up GalvanizeFULLPark Howell Your Next Chapter: Turning Tales into Sales. Storytelling in a low-trust world GalvanizeFULLDanya Proud

12:00pm

Lunch & Networking Galvanize Share Your Founder Story! Galvanize Mentoring Galvanize

2:00pm

Building A Brand From Zero GalvanizeFULLAudrey Bellis Pitching With Passion & Purpose GalvanizeFULLTerri Wogan Calderon • Sentari Minor What Start-Up Brands Can Learn from the Fashion Industry: Narrow your brand story by doing less to reach your "Or Die" target! GalvanizeFULLBrian Hill

3:00pm

Building Arizona as an Entrepreneurial / Startup economic engine GalvanizeFULLKent Dicks Failing is not the worst thing GalvanizeFILLINGJosh Margulies Startup Vision: A tiny boat in a windy ocean GalvanizeFULLVivek Kopparthi

4:30pm

Keynote GalvanizeFULLZach Ferres • Tim Crown • Mike Guggemos

6:00pm

Happy Hour (Opening) - presented by Chase for Business The DepartmentFULL

9:00am

Coffee/Registration Grand Canyon University

10:00am

Sale or Scale?: Lessons from Entrepreneurs on the Decision to Sell or Scale Up' Grand Canyon UniversityFILLINGMichael Hool • Mitch Foster • Jeff Katz Solopreneuring Lessons Learned Grand Canyon UniversityFILLINGGuy Bieber

11:00am

A Crash Course in Quantifying Value: Pricing in the Real World Grand Canyon UniversityFILLINGErin Hinson Start-up Order of Operations: Doing the Right Things in the Right Order Grand Canyon UniversityFILLINGDan Gill The Keys to Building a Scalable Business Grand Canyon UniversityFILLINGFelena Hanson

12:00pm

Lunch & Networking Grand Canyon University Share Your Founder Story! Grand Canyon University Mentoring Grand Canyon University

2:00pm

Co-Founder Matching - Don’t Waste Your Time with ‘B-Players Grand Canyon UniversityLIMITEDJosh Manley • Anthony Saia Do the Impossible: Finding a Technical Cofounder Grand Canyon UniversityLIMITEDCahlan Sharp Stop looking for a Technical Co-Founder Grand Canyon UniversityLIMITEDAnila Arthanari

3:00pm

Build the Right Product the Right Way: Why Simple is Hard and How to Overcome its Challenges Grand Canyon UniversityFILLINGPerri Chase • Lauren McDanell • Jeff Nappi • Anjali Nennelli Creating a ecosystem of entrepreneurism, innovation and education Grand Canyon UniversityLIMITEDWayne Neale Product Development = Value Development Grand Canyon UniversityLIMITEDChip Morgan

4:30pm

Keynote Grand Canyon UniversityFILLINGErnie Garcia

6:00pm

Marriage, Life and Family: how entrepreneurship screws it all up and sometimes makes it awesome Grand Canyon UniversityLIMITEDAmber Anderson • Kai-Saun Anderson • Jonathan Cottrell • Nicole Cottrell • Odeen Domingo • Jenny poon FROM MVP TO VC: Top strategic errors that can kill your entrepreneur’s dream before you even get started. Grand Canyon UniversityFILLINGCarine Dieude Mentoring Grand Canyon University

7:00pm

Near-Shoring Opportunities Are Closer Than You Think Grand Canyon UniversityLIMITEDPhilip Huerta Your product startup idea transformed to reality: the design & development process Grand Canyon UniversityLIMITEDEduardo Gonzalez Start Up vs. Ongoing Customer Validation Grand Canyon UniversityLIMITEDDavid Wachtel

9:00am

Coffee/Registration Arizona Science Center

10:00am

Build Up Your SaaS Sales Organization University of Arizona College of MedicineFILLINGDan Tyre SaaS Foundations: The Metrics that Growing SaaS Companies Need to Know University of Arizona College of MedicineLIMITEDLindsay Bayuk Achieving lock-on or how to make your customers fall in love with you University of Arizona College of MedicineMark Peterson 5 Brilliant Ways to Widen Your Sales Funnel Without Hurting Cash Flow Arizona Science CenterFILLINGSarah Benken How to Sell Your Story Arizona State University - Downtown Phoenix at MercadoFILLINGChris Smith Sales is so 1980's: Selling to those who don't want to be sold Arizona Science CenterLIMITEDLucas Felt Do you know how to get there? A conversation around building your "internal supply chain". University of Arizona College of MedicineLIMITEDBob Merriman Office Hours with Techstars Kansas City University of Arizona College of MedicineLesa Mitchell

11:00am

How to Create Insanely Great Products University of Arizona College of MedicineFILLINGHamid Shojaee The Founder Dilemma: Funding vs. Bootstrapping University of Arizona College of MedicineFULLJenny Bloom • Greg Head • Matt Pittinsky Building a Marketing Strategy on a Customer-Focused Foundation Arizona Science CenterFILLINGJen Spencer Buying Money: A Clear Framework for Customer Acquisition and Growth Arizona State University - Downtown Phoenix at MercadoLIMITEDGregory Lim Loyalty, Data and Games University of Arizona College of MedicineLIMITEDMargaret Mitchell Modern Marketing or Bust: Fostering a Marketing Mentality in your Startup Arizona Science CenterFILLINGJustin Gray

12:00pm

Lunch & Networking Arizona Science Center Share Your Founder Story! Arizona Science Center Mentoring Arizona Science Center

2:00pm

Building and Scaling your SaaS company University of Arizona College of MedicineLIMITEDJames Windrow Hiring & Retaining Rockstar Talent University of Arizona College of MedicineLIMITEDKate Rogers Customer Experience: It Could Make or Break Your Business Arizona Science CenterFILLINGChris J. Snook • Ed Borromeo • Terri O'Shaughnessy • Robert Wallace Making Products Personal Arizona Science CenterLIMITEDPatrick Tedjamulia The Actually Automated Business Arizona State University - Downtown Phoenix at MercadoLIMITEDBrad Martineau Myths & Mysteries of How Startups Create Powerful Change University of Arizona College of MedicineLIMITEDPerri Chase • Luis Cervera • Adam Goodman • Lauren McDanell • Lesa Mitchell

3:00pm

Automation Secrets of CEOs Arizona State University - Downtown Phoenix at MercadoFILLINGBrandy Lawson • Jesse Randall Challenges & Opportunities for Vertical B2B SaaS Companies University of Arizona College of MedicineLIMITEDGregg Scoresby Cultivate Raving Fans to Prevent Customer Churn University of Arizona College of MedicineFILLINGHeidi Jannenga More Than Just Hashtags: How To Leverage Social Media For Your Startup Arizona Science CenterFULLAnna Ebert • Vincent Orleck • Caitlin Waters The Untaped Reach of 100 Million Viewers and How Leveraging Social Media Influencers Is Still the Best Kept Secret Online Arizona Science CenterFULLKolby Kolibas • Tommy Baker • Olenka Cullinan • Dom Faussette • Aaron Pierson

4:30pm

Keynote: Dished: Intrepid Instincts in Hospitality Arizona Science CenterLIMITEDCraig Outhier • Lauren Bailey • David Birzon • Craig DeMarco • Joe Johnston

6:30pm

Street Pitch @ PHX Startup Week CityScapeFILLINGCityScape • Reztech • Perfect Block • Red Development • Arizona Founders Fund • Atmosphere Commercial Interiors • Tuft & Needle • Downtown Phoenix, Inc • Total Sound Pro

9:00am

Coffee/Registration The Quad

10:00am

How To Protect Your Company's 'Secret Sauce' The QuadLIMITEDBrian Burt Intellectual Property: Protecting yours and making sure you don’t accidentally steal someone else’s The QuadFILLINGFlavia Campbell • Shane Olafson Talk To Your Lawyer Now So You Don't Pay Them A Bunch Of Money Later For Doing Stupid Stuff The QuadLIMITEDLaura Rogal What to Expect in Early Stage Funding The QuadFILLINGMichael Hool

11:00am

Creating a Killer Deck The QuadFILLINGShane Ettestad Raising Capital: It's About You and More The QuadFILLINGMary Juetten • Jim Goulka • Nathan Mortensen • Scott Wallace Why there's NO Venture Capital in Arizona The QuadLIMITEDNate Reis Office Hours with Techstars LA The QuadLara Jeremko

12:00pm

Lunch & Networking The Quad Share Your Founder Story! The Quad Mentoring The Quad

2:00pm

Crowdfunding: Truths Told & Myths Exposed! The QuadFILLINGJeff Weninger • Nick Andrews • Sean Shepherd • Justin Zastrow • Michael Zimmerlich Lace up Your Boots and Ignore Investors The QuadLIMITEDVeronique James • Justin Grossman • AJ Stockwell • Jeremy Young Bootstrapped without being Strapped The QuadFULLIbrahim Mesbah • Kristine Ouzts • Andreas Ronneseth Startup Legal Mistakes and How to Avoid Them The QuadFILLINGJohn Carter

3:00pm

Is your company ready for channel partners? The QuadLIMITEDScott Salkin Partnerships: How we grew Zapier to 1.5M customers with zero paid marketing. The QuadFULLCody Jones The Only Ship That Doesn't Sail is a Partnership... Unless You Build it Right. The QuadLIMITEDDaniel Stringer Office Hours with Techstars LA The QuadLara Jeremko

4:30pm

Keynote The QuadFILLINGMichael Hool • Tim Draper

6:00pm

Tax issues for a Start-up Company at Different Stages The QuadFILLINGSaba Ashraf • Tiffany Lum Fireside Chat: Phoenix Venture Capitalists The QuadLIMITEDRomi Dihilon • James Goulka • Nathan Mortensen Mentoring The Quad #yesPHX Happy Hour DakotaLIMITED

7:00pm

Was it luck? Financing for success The QuadFILLINGHarrison Rogers Intro to Startup Taxes (and how a Trump presidency may change things...) The QuadLIMITEDSteven Chic • Gary Milkwick

9:00am

Coffee/Registration Arizona State University- Tempe Memorial Union

10:00am

Building a Culture that Aligns and Thrives Arizona State University- Tempe Memorial UnionLIMITEDMatt Wagner Culture Love: A Journey to a Better World Arizona State University- Tempe Memorial UnionLIMITEDTom Frank • Stacie Mallen How to Make Culture Your Winning Strategy Arizona State University- Tempe Memorial UnionLIMITEDHal Halladay Rules Make Rebels Arizona State University- Tempe Memorial UnionLIMITEDTom Frank • Stacie Mallen

11:00am

Building a Dream Team: Hiring during periods of high growth Arizona State University- Tempe Memorial UnionLIMITEDAdrienne Sanford Building a World Class Hiring Program to Find, Attract, & Keep The Best Talent for Your Start-Up Arizona State University- Tempe Memorial UnionFILLINGPat Blakesley The Truth About Startup Recruitment: Busting All the Myths Arizona State University- Tempe Memorial UnionLIMITEDMathew Caldwell • Perri Chase

12:00pm

Lunch & Networking Arizona State University- Tempe Memorial Union Share Your Founder Story! Arizona State University- Tempe Memorial Union Mentoring Arizona State University- Tempe Memorial Union

2:00pm

Keynote Arizona State University- Tempe Memorial UnionFILLINGKara Goldin

3:00pm

Engagement in a Digital Age: why storytelling and interaction are so important Arizona State University- Tempe Memorial UnionLIMITEDTyler Donahue Engagement^2: Good for startups = good for #yesphx Arizona State University- Tempe Memorial UnionLIMITEDRaoul Encinas Igniting a Sense of Start Up Culture Arizona State University- Tempe Memorial UnionLIMITEDJeff Schutte

4:00pm

Growing Up: How Tuft & Needle Scales While Maintaining Company Culture Arizona State University- Tempe Memorial UnionLIMITEDSteven Totten • Emily Gaxiola • Amy Lopez • Julie Salamone • Amber Scott Teams Eat Ideas for Breakfast Arizona State University- Tempe Memorial UnionLIMITEDDerek Neighbors Why and How to Build an Effective Advisory Board Arizona State University- Tempe Memorial UnionLIMITEDNate Curran

6:00pm

Happy Hour (Closing) MoonshineFILLING