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Wednesday, February 22 • 2:00pm - 2:45pm
Customer Experience: It Could Make or Break Your Business FILLING

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Innovate or die has become the undercurrent of today’s most successful businesses no matter the size. But true innovation is easier said than done. In this panel discussion, moderated by Chris J. Snook, Tallwave’s Robert Wallace, Ed Borromeo, and Terri O'Shaughnessy will uncover what it takes to innovate your organisation: a holistic understanding of the customer journey, and true transformation through organisational shifts and alignment in operations, marketing, user experience, and market intelligence.



Moderators
avatar for Chris J. Snook

Chris J. Snook

Chris J. Snook is an award-winning entrepreneur, author and venture catalyst, and is the Executive Brand Humanizer-at-Large at Tallwave and Ethology. His is also a venture catalyst in residence at Quiverr and ASU, and recently co-authored “Digital Sense” with Travis Wright.

Speakers
avatar for Ed Borromeo

Ed Borromeo

Ed Borromeo is a partner and COO at Tallwave where he runs the company’s business operations. In addition to his managerial responsibilities, Ed has led some of the company’s largest engagements for clients including American Express, Equality Health, PayPal, and Shutterfly.
avatar for Terri O'Shaughnessy

Terri O'Shaughnessy

Terri O’Shaughnessy is the Director of Client Success at Tallwave, overseeing market intelligence and user research programs. In addition to her managerial and practice lead responsibilities, Terri works with clients including American Express, Baker Tilly, Equality Health, and PayPal.
avatar for Robert Wallace

Robert Wallace

Robert Wallace is a partner and the EVP of Marketing at Tallwave where he oversees the company’s branding, thought leadership, and communications programs to drive growth. Robert has led some of the agency’s largest engagements for clients including FindLaw, Baker Tilly, and AppointmentPlus.



Wednesday February 22, 2017 2:00pm - 2:45pm
Arizona Science Center 600 E Washington St, Phoenix, AZ 85004